Head of Brand and Communications at Pikl

The Opportunity

Pikl is building a new category in fintech: enabling growth and confident participation in digital marketplaces through insurance-enabled business models.

As the business scales internationally — with the USA as a priority market — we are looking for a Global Head of Brand & Communications to bring the Pikl brand to life on the global stage. This is a pivotal role for a creative brand and communications leader who has helped scale disruptive fintech or technology brands into new markets at Series B/C stage and beyond.

This role sits as the creative and cultural counterbalance to a highly commercial growth strategy  ensuring Pikl’s brand is not only understood, but felt, recognised and remembered globally.

Role Purpose

The Global Head of Brand Communications is responsible for translating Pikl’s brand strategy into creative, compelling and high-impact external execution that builds awareness, belief and category leadership globally.

You will bring the brand strategy to life through storytelling, campaigns, PR, communications and content, ensuring Pikl cuts through crowded markets, resonates emotionally, and earns credibility with partners, customers and the wider ecosystem.

This role is ideally suited to someone whose background is rooted in B2B brand communications or creative leadership, and who has gone on to apply that craft at global scale in a high-growth, high-visibility business.

Creative Brand Expression & Market Impact

• Translate Pikl’s brand strategy into distinctive creative platforms, campaigns and narratives.
• Lead the creative expression of the brand across all external touchpoints.
• Ensure the brand cuts through crowded fintech and marketplace categories with confidence and originality.
• Build emotional connection as well as commercial credibility.

 

Global Communications Channel Ownership

Own the strategy, quality and impact of Pikl’s global brand and communications channels, including:

• Content creation – thought leadership, storytelling and narrative-led content
• PR & earned media – media strategy, announcements, reputation and narrative management
• Social media – presence, tone and storytelling across priority platforms
• Events & sponsorship – brand-led events, partnerships and ecosystem participation

You will set direction and standards across these channels, ensuring they work together as a single, coherent system to build our brand flywheel - awareness, credibility and category leadership.

Category Leadership Through Communications

• Bring Pikl’s category narrative to life through content, PR, events and social storytelling.
• Shape how the category is understood externally, not just explained internally.
• Ensure Pikl is seen as a confident, credible and defining voice in its space.

Reputation, Judgement & Executive Advisory

• Own global PR and communications strategy, including high-profile moments and scrutiny.
• Act as a trusted senior advisor to the executive team on reputational and communications considerations.
• Help the business navigate the upside and downside of visibility with confidence and judgement.
• Support executive and founder storytelling for partners, investors and media.

Team Shape, Capability & Delivery

• Shape and evolve the brand and communications team to support effective global delivery.
• Define the right mix of internal capability, external partners and agencies.
• Set clear expectations, guardrails and ways of working to ensure high-quality execution at pace.
• Enable teams to deliver consistently without micromanagement.

Brand Strategy & Guardianship

• Own Pikl’s global brand positioning, narrative, tone of voice and visual identity.
• Set creative and communications guardrails that enable boldness and consistency.
• Protect long-term brand value while supporting short-term impact and momentum.

You will likely have:

You may have experience in:

Our Values

At Pikl, our values are the foundation on which our success is built. They guide how we work together, how we make decisions for customers and colleagues, and what we recognise and reward.

Possibility
We think big and are fearless in turning challenges into opportunities. We stay curious, test ideas and learn quickly.

People
We put people first, building relationships rooted in empathy and trust. We respect, include, and learn from one another. We celebrate progress.

Progress
We unlock growth opportunities for our customers and each other yet make it our personal responsibility to own actions and see them through.

Why Work at Pikl

• Flexible working conditions, access to an incredible in-person working space
• Support from an awarding-winning CEO & Founder
• Annual holiday entitlement of 28 days plus bank holidays
• 35 hour working week
• Death in service scheme
• Access to wellbeing services
• Training and development opportunities
• Social events