Field Marketing Coordinator at Factory.app

About the Role

Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.

What you will do and achieve

• Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end

• Organize team preparation meetings for each event

• Project manage landing pages, registration, email campaigns, timelines, and deadlines

• Source venues for Factory field marketing events

• Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies

• Maintain budget tracker for your programs

• Assist with creative approaches to marketing Factory programs (live and virtual)

• Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)

• Provide reports on campaign performance and track year-over-year program results

• Collect and upload program lead data and surveys immediately post-program

• Support flagship events like the Agent Native Development Summit

• Travel 30-50% domestically

Qualifications

• 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company

• Strong project management, time management, and organizational skills

• Excellent written and verbal communication skills

• Interest in metrics-driven marketing; comfortable tracking results against budget

• Salesforce, marketing automation, and AI tools experience a plus

• Thrive in fast-paced environments; able to shift priorities and support teammates as needed

• A passion for developers, autonomy, and shaping how a new category is understood and adopted

This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)